Ralph Lauren
Interactive Coloring Book
REIMAGINE the shopping experience for children – providing a playful experience built just for them. Paint brush and all, this coloring book has the fun Ralph Lauren Polo Bear scenes for children to color on in multiple brush colors and sizes and even turn pages.
Harrods
London, United Kingdom
Having worked with us earlier in the year in Paris, RL (EU) came back to us when they had the opportunity for an interactive digital experience at one of their most prestigious locations, Harrods in London. We worked with their teams all over EU and in NY to create the customized wall enclosure complete with a ventilation system for our PC and 86 inches of a commercial-grade highly responsive touch screen. We designed and developed the software to allow for groups of children to use and share with the vibrant color palette picker as if it were real paint. We created a fun rainbow and glitter brushes to enhance the playfulness, along with the turning page animation--a client and customer favorite!
Role: Project Manager Company: Tangible Interaction Client: Ralph Lauren (Harrods) Time: 4 months Team: PM, CD, Software Engineer, Electronic Engineer, Designer.
Intuitive Design
Children intuitively understand how to use the coloring book without instructions. Our design included a display of brushes and signage to help children interact with the screen through touch.
Demo
We taught the local employees on-site basic troubleshooting and prepared tutorial documents for the daily startup, shutdown, and troubleshooting.
Kalle, PM at Ralph Lauren:
“Children are drawn to it, whenever I’m in the store making an asset update I have children interrupting me to use the colouring book.”
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