adidas
Nite Jogger
CREATE an Adidas-specific interactive 3D environment with customizable 3D product for the release of their new Nite Jogger shoe. We came together with “Nite School,” a series of artist workshops to bring out the creativity in their customers using this interactive experience across New York and Los Angeles.
adidas Originals
New York & Los Angeles, United States
Adidas and Happy Lucky wanted us to think outside the box for their “Nite School” series to launch of the Nite Jogger. We came back with a 3D fully customized product display tool for a fun interactive experience. We had already been internally developing a 3D product painting experience, and from there we built an exact digital version of the shoe (right down to the insole fabric details) and created a 3D environment for the brand’s campaign. We installed both activations in-store on the same night working with local fabricators to build out the enclosure designs. The client feedback? “Blown Away”!
Role: Project Manager Company: Tangible Interaction Client: HappyLucky (Adidas) Time: 6 weeks (including both locations) Team: PM, CD, Software Engineer, Electronic Engineer, 3D Designer.
adidas
New York City, USA
At Adidas’ NYC’s brand center, the activation was set up at the front entrance attracting the attention of everyone entering the store. Customers lined up to wait their turn to get creative with the Nite Jogger and explore the back alley digital environment.
adidas
Los Angeles, USA
Artist and influencer Gianni Lee held one of the “Nite School” workshops at the Melrose Ave Adidas Originals location, using our interactive experience to educate student artists in a hands-on approach to explore their passion.
Alison, PM at HappyLucky:
“Overall it was a huge hit and everyone loved it. I’d love to see something like it at an event. Mark made it so easy with a single email chain, and the client was blown away by the initial prototype idea.”
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